Deal Management Boosts Conversions and Increases Conversions
Deal management is the process of evaluating the status, analyzing, and prioritizing deals regardless of where they are in your sales pipeline. It’s the process of communicating with your team and working together throughout the sales process in order to improve the quality and performance of your deals.
The first step is to create an efficient deal management process that is in line with your sales strategy and clearly defines the stages that each deal must progress through. This helps your team gain complete pipeline visibility and automate time-consuming, repetitive tasks that impede productivity.
Next, ensure that all deals are placed in a central location so that you can keep track of the progress of each deal and evaluate its performance. Freshworks automates this task for you by creating a deal feed with every piece of information related to the deal. You can add to-dos, note the time spent on the deal, include people, and more from this view to get your team on the same team.
After you have established clear expectations and timelines for each step of the process, create mutual action plans (MAPs) alongside your prospects and customers to ensure that both parties are on the same page with regards to what needs to be done and when it should be completed, and by whom. This will result in more consistent and efficient workflows that will increase the odds of closing every deal.
If a prospect is at the point of converting you don’t want them to lose attention or be distracted by other activities. Even your most novice representatives will be able confidently to take the lead with the well-organized, centralized handoff system.
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